Kpop that being a fan is also a way

Kpop
are becoming more popular in Asia specially in Philippines more particularly on
Filipino Teenagers or what we call nowadays as millennials. The influence of
Kpop on Filipino teenagers are gradually increasing. The visual, music,
choreography and artistic content of the Korean music and videos are the
factors that hooks the Filipino Teens to be influenced by Kpop.

            Kpop influences Filipino teens in a
negative and positive way. In this study I would like to break the stereotype
that most Filipinos who are not a Kpop fan tend to think that the only
influence of Kpop music and videos to the Filipino teenagers are negative. I
would make an emphasis on the positive influence of Korean music and videos on
Filipino Teens. One negative effect that non-kpop fan assume by listening and
watching Korean music and videos is that Kpop fan are becoming anti-social
because they are always using computers or other gadgets by watching their
idols but they don’t know that being a fan is also a way of having friends
online or offline because you have the same interest like the same Kpop group
to idolize.

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            Korean
Wave also known as Hallyu is the rapid spread of the Korean entertainment
industry in Asia. It is becoming more popular and love by countries such as
Japan, Taiwan and China but I believe that Philippines are gradually being
influence by the Korean Wave. In school you can see students who dyed their
hair in different colors like pink, white, red and more. Filipino teens are
also addicted in Korean Dramas, after an episode aired they will post on social
medias like facebook, twitter and Instagram about their favorite scene and
reaction on the episode. The fashion style and hair style of Korean artists are
also influencing the fashion and hair style of Filipino teens.

            Kpop is a musical genre originating
in South Korea that is characterized by a wide variety of audiovisual element.
A mixture of a trendy western music and high-energy Japanese pop, which preys
on listener’s heads with both singing and rap, and emphasizes performance and
strong visuals (Rolling Stone Magazine).

            Auditions are necessary on becoming
a Kpop idol. Various entertainments whether it is small or big, such as the big
three entertainments in South Korea, SM Entertainment, YG Entertainment and JYP
Entertainment. Aspiring KPOP idols audition base on singing, dancing, and also
by their looks. Accepted auditionee undergoes training and they are called
trainees, they train for approximately 1 to 3 years if you are already talented
and ready to debut or unfortunately they are trained up to 5 to 7 years because
they still have an enhancement to do or they are not yet ready to debut. The
goal of a trainee is to debut because this is the stepping stone for them to
reach their dreams to perform what they have practice hardly every minute, hour
and day in front of many people, and now they are called rookie group or a
newbie group. They are now had their own fans just like how they are also a fan
of their inspirational idols in the past.

            The spread of Kpop in the
Philippines started in 2009 by the legends of Kpop like Super Junior with their
sensational song “Sorry, Sorry”, 2ne1 a four membered group including our
“Pambansang Krung Krung” Sandara Park or also known as Dara in South Korea, and
Girl’s Generation with their hit song “Genie” that is composed of 11 members.
They are the legends who gave a way to their junior in Kpop to promote
internationally.

            Although came from a small company
Big Hit Entertainment, BTS also known as Bangtan Boys gained so much popularity
not just in Asia but also in North America, South America and Europe. In the
Philippines BTS are one of the most popular Kpop boy group that teenage
Filipino’s adored.

             “Music can change the world because it can
change people” –Bono. “Music is now a part of many people’s lives and some even
say that life is meaningless without it. In our generation, many people are
dependent to music. It is evident that mood changes according on what genre of
music they were listening to and these genres include; pop, jazz, rock, slow
rock, RNB, hip hop or rap and many more. Kpop fits in our generation particularly
in the 21st generation which has already accepted the Kpop civilization”
(Agatep, E.A., Carvajal, J.A. II, Ballesteros, A.J., Navalta, C., Dulay, G.E.,
Espinueva, R.A., Magpali, D., Oringo, F., 2014, pp. 2).

            With the help of technology Kpop has
spread to all over the world including here in the Philippines. Filipino
teenagers are being influenced by their love and adoration on their favorite
Kpop group.

            By listening on the music and
watching the videos of their favorite group Filipino fans are being influence
on learning the language of their idols. “Language means the method of human
communication, either spoken or written, consisting of the use of words in a structured
and conventional way” (Agatep, E.A., Carvajal, J.A. II, Ballesteros, A.J.,
Navalta, C., Dulay, G.E., Espinueva, R.A., Magpali, D., Oringo, F., 2014, pp.
3). Language has a large impact on being a fan it is more advantageous for a
fan to know and understand what your idols are saying and what is the meaning
of their music. Because of this Kpop fans are being influenced on learning the
Korean language so that they can feel that they are the same with their idols
even just through language. In the Philippines we can observe that Filipino
teenagers instead of saying hi in English or in Filipino language they are
saying “annyeonghaseyo” in Korean language because they are influenced by their
favorite Kpop group that they are able to apply it in a daily basis. Also, by
listening to Kpop music everyday Kpop fans are memorizing the lyrics of their
favorite Kpop song and it will remain in their memory because they are always
listening to it. “Language imparts a great role on the perception of fans as
well as ordinary people” (Agatep, E.A., Carvajal, J.A. II, Ballesteros, A.J.,
Navalta, C., Dulay, G.E., Espinueva, R.A., Magpali, D., Oringo, F., 2014, pp.
3).

            The visual, music, choreography and
artistic content of the Korean music and videos are the factors that hooks the
Filipino Teens to be influenced by Kpop. Music videos of kpop are different
from western music videos because of its visual and artistic contents and story
lines because western music doesn’t really have a story line and mostly
sensual. Kpop music videos are in a form of various concepts, it can be cute,
refreshing, cool and sometimes it can also be sexy.

            Filipino teens are influenced by
Kpop music because of its catchy and repetitive lyrics and rhythm that is
impossible to forget easily and also because of its catchy sound you can easily
dance to the beat. “The K-Pop songs that are most popular with international
audiences have several key factors that make them unique and catchy. One of the
most common forms of the K-Pop song features a repetitive chorus with a synchronized
group dance. Representative examples of this kind of song include “Nobody” by
the Wonder Girls, “Gee” by Girls’ Generation, “Ring Ding Dong” by SHINEE, and
“Mister” by KARA. Overseas fans of K-Pop copy the group dances and upload the
videos onto YouTube, which promotes the rapid spread of K-Pop music” (Korean
Culture No.2, K-POP: A New Force in Pop Music, 2011, pp. 11).

            Another factor that hooks Filipino
teens in Kpop is because of their powerful and synchronize choreography. It is
entertaining to watch the impressive and unbelievable choreography. Many fans
make a version of the choreography of their favorite Kpop group that they
realize that it is very difficult although when you are just watching you will
think that it is just easy to execute. Kpop idol’s hard work in dancing also
influences their fans who loves dancing to pursue their dreams on dancing and
never give up just like them. Kpop idols are really putting much effort to
present a great stage to their fans, that is why their fans appreciate and love
their choreographies.  K-pop music’s beat
is unique and is most appealing compared to other genres of music. “K-pop
music’s Music Video gives entertainment to viewers, with their amazing dance steps
and costumes. Melody gives the whole song its meaning and appreciation to fans.
Sensational hits like the Gangnam Style of Psy became remarkable, it’s beat,
music video and melody gave its viewers a deeper understanding in the song” (Agatep,
E.A., Carvajal, J.A. II, Ballesteros, A.J., Navalta, C., Dulay, G.E.,
Espinueva, R.A., Magpali, D., Oringo, F., 2014, pp. 4).

            Another factor that influences the
Filipino teenagers on Kpop is their undeniably beautiful visuals. Many non-fans
argue that if they see Kpop idols on tv or internet they are always saying that
they all look the same or they look like a girl. Another important factor that
enable you to become a Kpop idol is through your looks because Kpop idols are
being promoted visually. They visualize Kpop through fashion statements and
hair styles that it also influences the fans by copying the fashion statement
and hair styles of their favorite idol.

            Kpop also influences the needs of
the Filipino fans, it influences their lifestyles. It can have a positive and
negative influence on their lifestyle. “In his attempt to understand the
participatory culture of television fans, Jenkins provided a list of stereotypes
associated with fans: they are brainless consumers who buy anything associated
with the program or its cast, they devote their lives to the cultivation of worthless
knowledge, they place inappropriate importance on devalued cultural material,
they are social misfits who have become obsessed with the show, they are feminized
and/or desexualized through their intimate engagement with mass culture, they are
infantile, emotionally and intellectually immature, they are unable to separate
fantasy from reality. But why is there such a negative connotation on the fans?
Jenkins added that it may have stemmed out of the fanatical, bordering on
obsessive, consumption of fans of popular media. In fact, Sandvoss also said
that there is an “emotional commitment” on the part of the fans, which is
mirrored in the ‘regularity of which they visit and revisit their object of
fandom'”. (Alanzalon, S.K., 2011, pp. 9 & 10).

            Meanwhile, Parungao focused on the
social interaction of fans who were members of fan clubs. He studied fans as a
small group of people interacting, as opposed to being individual consumers. They
join organizations to identify with fellow fans (Alanzalon, S.K., 2011, pp. 13).  The social interaction Filipino fans is
through online and offline, online with the help of social media they can
communicate to the same fans be it you have different country or the same
country who also love the same Kpop group that it will eventually lead to them
being friends online because of their common favorites. And through offline by
joining organizations such as fun clubs you will become fans through gathering
together to have an activity for your favorite group.

            Korean media sites like Kpop music
shows influences Kpop on engaging more on their favorite groups. They are
watching more entertainment programs from South Korea than their own country
because of its high scale stages and wonderful performances by their Kpop idol.
Even when you are an international fan you can still watch your favorite
group’s performance because Korean media provides live viewing for the
international fans and sometimes they have a chart shows overseas and creating
a live concert out of them. It provides entertainment for Kpop fans all around
the world not just Korean fans but also including Filipino fans.

            It also influences the personal
identity of Kpop fans including Filipino fans. Some fans might become obsess to
their favorite group that they may lack social skills to communicate with
others because they are just in their room all day watching Kpop videos. They
ca be sometimes far from reality because of so much adoration to their favorite
groups that thay can be confused what their personal identity is, what do they
want to do in life, what are their goals, they sometimes forget about this
reality because they are being influenced by their favorite groups in their
computer or television screen.