Data can be of any format. It can be in the raw format which does not give any meaning. This is just pieces and chunks of information. This raw data can be converted to some meaning full information. Information just increases meaning when it ends up plainly prepared into data and along these lines data is portrayed as handled information. Take a case of your national ID card, it has little insights about you like your last name, first name and center name. It goes further to clarify your region, division and so forth. Information just increases meaning when it ends up plainly prepared into data and along these lines data is portrayed as handled information. they frame a record that recognizes you (Information). These three components are the basic principles of information. Without one of these it is not possible to create a good and useful information. In Computer perspective an excel sheet , note pad or word pad has a raw data which can be anything that user writes. The database has structured data which is more meaningful information. We make this information useful to gain some knowledge over the raw data.Information DeficiencyAs many Companies generate lot of data based on how big the organisation. It’s difficult to realize what data will help in future accommodating later on. Capital, investment and funding are also the reasons for information deficiency. Lack of good information cannot help the users to make data analysis and business decisions. Lack of sources to track valuable information can also be the reason.  This can be solved by Data management techniques. Every company should have a proper skilled team to manage the data.Most of the organisations have databases to store the data. It is always advisable to store at least one year worth of the data. Now a days, we have Big data plat form which helps tera bytes of data to manage and store in the cloud. Although it is expensive to adopt this environment in the organisation. It is a good idea for a big organisation to create this